Managing Poste Italiane customer care on Facebook means dealing with one of the largest audiences in Italy.

The activity takes place in real time on each status and comment published on the page. In this way it is possible to intervene promptly in the moderation of each comment and therefore offer a continuous assistance service for users.

We have also developed ad hoc software for monitoring the flow of comments and answers, to evaluate:

• The acquisition trend of new fans
• The development trend of online interactions
• Qualitative analysis of published content

Back to Mirabilia