Ad Maiora has created a Facebook competition for IBL Banca #invenzionitaliane, to tell bank users about the Italian genius that has enabled important innovations in history.

The contest was accessible from Facebook tab, landing desktop and mobile. To participate, a simple login with Facebook.

CONCEPT:
The concept of the contest was linked both to the Italian spirit of IBL Banca and to the events and themes covered by Expo 2015.

Profiled members:
+ 1700

Recorded data:
Name – Surname– Mail – Profession – Residency

Period of activity:
4 weeks
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