TARGET:
The work carried out on the Sisalpay.it website began in the planning phase, a preliminary study was carried out on the online competitors who provided the same services as Sisal Pay: payments
of services / tributes and online TV or telephone top-ups.

STRATEGY:
From this analysis, we identified the most strategic keywords and created a structure that could make the most of them. We also took care of the content and html code aspect before going online.

RESULTS:

From 2013 to today, the SisalPay.it website has been growing steadily, organic visits have increased by 34% compared to the previous 12 months (July 2013 / July 2014 vs July 2014 / July 2015), the positions achieved are stable in first position for high competition keywords, bypassing online competitors: mobile top-ups / bill payments / digital TV top-up

Graph 1 shows the first 12 months of BLUE organic traffic compared to the following 12 months ORANGE which records + 34%

Graph 2 trend of organic traffic from online to today

Grafico 2 andamento del traffico organico dalla messa online ad oggi

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