Case History SOCIAL IBL
Case History SOCIAL IBL

Case History SOCIAL IBL

Ad Maiora has created a Facebook competition for IBL Banca #invenzionitaliane, to tell bank users about the Italian genius that has enabled important innovations in history.

The contest was accessible from Facebook tab, landing desktop and mobile. To participate, a simple login with Facebook.
The concept of the contest was linked both to the Italian spirit of IBL Banca and to the events and themes covered by Expo 2015.

Profiled members:
+ 1700

Recorded data:
Name – Surname– Mail – Profession – Residency

Period of activity:
4 weeks
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