Web Analytics
Take advantage of the analysis of the data to maximise the performance of your website.
The activity of Web Analytics represents a fundamental strategic milestone to verify both the effectiveness of the web tools used and the performance of the online investments.
Unlike traditional media, the web in fact, has the advantage of returning a clear and objective map of the interaction that a web site develops with users (in terms of transactions, reputation, loyalty), of its visibility on the Net and of the greatest appealing elements while browsing.
Through its Web Analytics services, Ad Maiora helps its Clients to outline and analyse the behaviour of the users on its own site: this provides precious analysis instruments to improve traffic and ROI (Return on investment) performances through KPI (key performance indicator).
Ad Maiora delivers these services using a technology which allows the visitors of the monitored web site to qualify and collect useful data helping the calibration of the marketing actions and the improvement of the visibility on the web.
Analyse the quality of the traffic on the website:
● Indicate which company has visited your website and which was the point of interest of the user company
● Report the names and the most important public data as home-base telephone from which the user is connected from, allowing a direct marketing action
● Allow to analyse the quality of the company visiting the site and the percentage of the business and non-business users, making possible an improvement of marketing actions
● Analyse and replicate the sequence of the visited pages for each company, the time of permanency plus the arguments and the sections of the website visited by it.
Analyse the quality of your promotional and online marketing actions:
● It’s possible to know from which site the business lead comes from (ex. banner in HP of corriere.it)
● Measure the effectiveness of your marketing actions in relation to the quantity and quality of your business leads
● Come to know the keyword used from your business lead on the search engine
● Verify the quality of your positioning on search engines through the traffic of companies visiting your web site
● Have an advertising history on your website
Macro Areas of Intervention:
● Choice of the most suitable platform to the needs of the customer
● Setting of the monitoring code
● Selections of the main metrics and KPI
● Generation and analysis of the reports
Service Delivery:
● Monthly report with the list of the companies which have visited your site
● Analytics Data: number of visited pages, number of single visitors, keywords used by the visitors to enter the site, nationality of origin, number of users that open the site for the first time.
