Online Advertising
Ad maiora has a group of staff specialised in Online Advertising able to organize, manage and look after advertising campaigns in all their phases: from the ideation of the creativity to the planning of the tools (in Italy and in the world), ending with the monitoring of the results obtained.
Nearly 15 years of experience in web planning allow our staff to help the client in their choice of the most appropriate and profitable tools to maximise the advertising budgets.
Each communication plan is unique and for this reason we supply our clients with a briefing for the introductory analysis of the investments and for the determination of the volume of budget necessary to obtain the decided goals.
Ad Maiora advice includes also communication strategy, the analysis and the selection of the most suitable platforms to reach your target and objectives.
Keyword Advertising campaigns on search engines (“pay per click”)
Determination of goals:
● planning
● keyword analysis
● creativity
● monitoring
● tuning
● reporting
Display Advertising Campaigns and E-Mail Marketing (DEM, newsletter)
Determination of goals:
● planning
● buying
● creativity
● monitoring
● reporting
Advantages: budget control and immediate visibility
Advertising formats are accepted and alligned to the standards of IAB (Interactive Advertising Bureau) and EIIA (European Interactive Advertising Association).