Mobile
Ad Maiora offers a strategic and operative support to its clients in the planning of Mobile Marketing campaigns, through the creation of applications for mobile devices (such as iPhone, iPad, Android, BlackBerry, etc.), advertising creativity and Mobile Analytics to monitor goals and results.
Mobile Marketing allows exploiting numerous advantages of communication related to the devices’ potentials, as: the high rate of insight, immediacy, interactivity, measurability and the profiling; it’s possible indeed, to target the message for each municipality (in cases of larger cities also with CAP), provinces, regions, sex, age, interests and level of income.
Advantages of Mobile Marketing:
● High insight: 94% of the Italian population always carries a mobile phone with them, in Italy there are about 80 million mobile telephone contracts
● High traceability, each person has at least one, if not more than one, mobile telephone with them each hour of the day
● Through the possibility to reach specific areas (geolocation), mobile marketing is very useful for promoting events, new openings, special offers, etc.
