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Palo Alto, CA (PRWEB) , June 3, 2004 - The Search Engine Marketing
Professional Organization (SEMPO),
a non-profit association working to increase awareness and promote the
value of Search Engine Marketing worldwide, today announced the European
Committee. Mauro Lupi has been designated as the Chairman of SEMPO Europe,
that includes seven international search engine marketing executives members.
SEMPO represents the common interests of more than 230
companies and consultants worldwide, providing them with a voice in the
marketplace. SEMPO exists to fill the gaps in awareness and understanding
of SEM, including educating marketing managers worldwide about what SEM
is and how properly implemented SEM programs can provide some of the highest
returns on investment possible in the marketing world today.
Mauro Lupi is founder and President of Ad Maiora, an
Internet marketing and advertising company. Ad Maiora is the Italian leader
in search engine marketing services. With its headquarters in Rome, the
company also has branches in Milan and San Francisco.
The European SEMPO Committee members currently include:
" Sylvain Bellaïche - http://www.referencement.com/
[Referencement.com],
" Massimo Burgio - http://www.admaiora.com/it/ [Ad Maiora SpA],
" David Degrelle - http://www.1ere-position.fr [1ere Position],
" Marco Loguercio - http://www.ilmestieredeimotori.com/ [Sems Srl],
" Morten Nüchel - http://www.cphinteractive.com [Cphinteractive],
" Christian Petersen - http://www.eprofessional.de/ [Eprofessional
GmbH],
" Tim Ringer - http://www.metapeople.de/ [Metapeople].
President and Chair of the Board of SEMPO Inc. and CEO
of WebMama.com Inc., Barbara C. Coll, noted, "We are delighted that
Mauro Lupi has joined SEMPO to coordinate the local activities of SEMPO
in Europe. His appointment and the creation of the European SEMPO Committee
are reflections of the worldwide growth of search engine marketing and
the commitment of SEMPO to reach a worldwide audience."
Lupi observed, "Europe is just beginning to show
its online potential. Fifty-five percent of Europe is online and that
figure is growing three times faster than the US. The total number of
users in Europe is larger than that of the US and Canada. Since the web
market is at a critical point in its growth, this is the best moment to
create a European SEMPO Committee in Europe."
According to US Bancorp Piper Jaffray, some of the biggest
international online markets outside the United States currently are:
Germany, the United Kingdom, France, Italy and Spain. Search volume is
expected to grow at a compounded annual rate of five to ten percent in
the US, and at about twenty percent internationally. US Bancorp Piper
Jaffray projects Europe will increasingly gain significance.
Lupi's appointment expands the SEMPO board to nine directors.
They include:
" Barbara C. Coll, http://www.webmama.com [WebMama.com Inc.], Chairperson
of the Board and President of SEMPO;
" Noel McMichael, http://www.marketleap.com [Marketleap], Vice-President;
" Jessie Chase-Stricchiola, http://www.alchemistmedia.com [Alchemist
Media], Secretary of SEMPO;
" Kevin Lee, http://www.did-it.com [Did-it.com];
" Christine Churchill, http://www.keyrelevance.com [KeyRelevance];
" Brett Tabke, http://www.webmasterworld.com [WebMasterWorld];
" Fredrick Marckini, http://www.iprospect.com [iProspect]; and
" Dana Todd, http://www.sitelab.com [SiteLab].
About the Search Engine Marketing Professional Organization
(SEMPO)
SEMPO is a non-profit professional association working
to increase awareness and promote the value of Search Engine Marketing
worldwide. The organization represents the common interests of more than
230 companies and consultants worldwide, providing them with a voice in
the marketplace.
SEMPO sponsors include: http://www.overture.com [Overture],
http://www.superpages.com [Verizon Superpages.com], http://www.google.com
[Google], http://www.searchenginestrategies.com [Search Engine Strategies
Conference & Expo], and http://www.atlastonepoint.com [Atlas OnePoint,
formerly GO TOAST]. Please visit http://www.sempo.org [the Search Engine
Marketing Professional Organization] for more information or to join the
organization.
In the US, contact:
Greg Jarboe
http://www.seo-pr.com [SEO-PR]
Phone: 978-549-9537
Email: greg.jarboe@seo-pr.com
In Europe, contact:
Sylvain Bellaïche
http://www.referencement.com/ [Referencement.com]
Phone: +33 (0)1 49466004
Email: sylvainb@referencement.com
Ad Maiora (www.admaiora.com) is an online marketing
and advertising company, the Italian leader in Search Engine Marketing
services. Born in 1997, Ad Maiora is part of the DADA Group (Italian New
Market: DA.MI) and member of IAB Italy (Interactive Advertising Bureau).
The Company's headquarters are in Rome, with branches in Milan (Italy)
and San Francisco (California, USA).
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