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Press Release, February 2004 - Four major SEO
specialists in Europe joint forces this month to launch in New York E-SEMA,
the newborn European Search Engine Marketing Alliance.
The scope of E-SEMA is to provide regional European SEO/SEM
solutions to non-European online investors willing to target search engine
users in Europe. The four SEM "allies" share a similar approach
to search business, delivering quality and result driven services that
maximize customer conversions and online ROI.
The four companies are market leaders in the respective
Countries (France: 1ère Position; Italy: Ad Maiora; Spain: Atraczion;
Germany: metapeople), and together cover the 70% of the overall European
search market.
The newborn Euro-search network is the first of its kind
to provide a comprehensive range of first class web marketing solutions
such as Search Engines Optimization, keyword advertising services, targeted
paid inclusion programs, XML feeds and state-of-the-art ROI measurement/tracking
tools.
GET LOCAL WITH THE NATIVES!
On May 1st, 2004, Europe will "weight" an estimate
of 454 millions of consumers, distributed over 25 online target markets
with more than 135 millions web users.
When Europeans users search products and information
over the Internet are more likely to browse local search engines and destinations,
using not only their native language, but also specific queries that reflect
their specific local cultural, emotional and geographical influences.
E-SEMA partners have offices in the most important business
towns in Europe, and provide to non-European online investors a natural
and easy access to the multi-faceted European online market, a valuable
source of local knowledge, skilled resources and quality online marketing
operations.
Clients such Barclaycard, British Airways, Cartier, Casino,
Citibank, DaimlerChrysler, Louis Vuitton, Mont Blanc, Renault and Vodafone
have already got results from knowledge and quality services provided
by the E-SEMA partners.
CONTACTS
Meet E-SEMA at the Expo area of Search Engine Strategies in New
York (March 2-3, 2004), or visit us at www.e-sema.com to get a free European
visibility benchmark!
E-SEMA France: David
Degrelle (1ere position) p: +33 4 7925.3960 e: france@e-sema.com
E-SEMA Italy: Mauro
Lupi (Ad Maiora) p: +39 06 7720.3200
e: italy@e-sema.com
E-SEMA Spain: Gianna
Soria (Actraczion) p: +34 9 3317.3341
e: spain@e-sema.com
E-SEMA Germany:
Tim Ringel (metapeople) +49 203 4178333
e: germany@e-sema.com
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