Search Marketing
Search engines play a fundamental role in developing online visibility and increase market reach to new users and potential customers. Search engines are the tools most used by Internet users to find products, services and information on the web. Users who reach sites via search queries are likelly to engage with that site/company/particular product because of the inherent unobtrusive quality of search. Therefore it is crucial to appear on top of search engine results while promoting any business project on the web.
Ad Maiora is the market leader in European Search Marketing services, particularly through GlobalKey, the complete platform for search engine marketing. Each GlobalKey project is fully customizable depending on the type of website and its marketing objectives. The optimization of both website structure and its content is at the core of GlobalKey, whose methodology is fully compliant with search engine policies. GlobalKey 's main feature turns a professional service into a complete platform for search engine marketing, including: - Optimization and Positioning in organic or natural results - Keyword Advertising campaign GlobalKey incorporates several analysis and control activities, including detailed reports about quality and quantity of traffic generated by search engines, as well as overall website performance. GlobalKey is the most adaptable and flexible search engine marketing package available today, and is provided by Ad Maiora, one of the largest search engine specialist teams in Europe, and since 1997 has been the Italian search engine marketing agency of top companies. Activities plan:
GLOBALKEY SERVICES PLATFORM
Analysis and start-up activity
Definition of project goals, analysis of present situation of the web site, definition of a customized strategy, production of reports and technical and informative manuals
Definition of thematic area
Analysis of most popular keywords on search engines according with thematic area and languages of the project; drawing up of a list of significant keywords for every thematic area.
Web site optimization
Optimization of web site's layout, of technological platform, of existating contents.
Develop of new contents
Conceiving and production of new editorial contents and possible localization of contents depending the languages involved into the project
Link popularity
Optimization and increasing of search engines' present inbound links to site; interventions to support the indexing of web site's internal pages
Search engines submission
Site submission on search engines, including the specific ones involved into the project, and on the main directories.
Periodical activities
Constant monitoring of online visibility trend, analytic analysis of site accesses, planned intervantions of activity improving
Updating and extensions
Identification of new thematic area, creation and updating of site contents, etc.
ADDITIONAL PROFESSIONAL SERVICES
Advertising online Keyword advertising Display advertising campaigns E-mail advertising Press Release delivery RSS feed contents delivery Conceiving and realization of a business blog Researches and market analysis ORO - Online research observatory OCO - Online competitors observatory ODO - Online debate observatory
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