Mauro Lupi, Founder, President and CEO mlupi@admaiora.com
Mauro Lupi is the President and co-founder of Ad Maiora, one of the major Italian web marketing and online advertising agencies, and a leading European search marketing company.
Since 1997, Lupi has led the company to a fast and profitable growth with the clear vision to create a new kind of web marketing specialized firm, by educating and sharing information with customers. According to this vision, he created Motoridiricerca.it, the most authoritative Italian resource about search engines. In 2001 he wrote "Motori di ricerca e visibilità sul web" a best selling book in Italy.
Manages a popular weblog (http://admaiora.blogs.com/maurolupi), he is a web marketing teacher at some business schools, and he regularly writes articles and makes speeches about search engine marketing and advertising online. He was one of the Search Engine Champs, a selected group of people chosen by Microsoft for MSN Search consulting. Lupi also contributes to organize and co-chair the Search Engine Strategies conference in Italy.
Lupi has been a member of the Board of IAB Italy since 2001, and in June 2004 he joined the SEMPO Board Board of Directors, with the additional commitment to start-up and guide the SEMPO European Committee.
Lupi has over 25 years of professional experience in the banking, software and telecommunications industries, and this mix of of experience proved ideal when he decided to embrace the internet business.
Fabio Scalet, Co-Founder and Sales Director fscalet@admaiora.com
Fabio Scalet is co-founder of Ad Maiora S.p.A. and is also member of the
company’s Board of Directors, where he has been Director of the Sales Accounting
team since 1997. Today Fabio coordinates also within Ad Maiora the Resellers
Sales team, and relations with the company’s suppliers.
Prior to starting Ad Maiora, Fabio gained extensive experience in other
telecommunication and Internet companies, working for two years as CEO of
a software company vertically focused in services to the TLC market. Other
experiences cover two years as Sales Direction within a company providing
services to the telecommunication industry.
Fabio Scalet is a regular speaker at conventions and seminars on Sales Strategies,
with a particular focus on web marketing services and search engine marketing.
Ad Maiora's Managing Director since February
2001, Fabio Giorgi is in charge of all the accounting, legal and logistic
aspects within Ad Maiora. Fabio is a certified Accountant and has a Masters
in Economics and Business, and a PhD in Accountancy Techniques and Business
Management.
Fabio Giorgi, along with his other responsabilities, supports, Ad Maiora's
President, Mauro Lupi, in general management control of the US office and
Ad Maiora's international investments. Fabio is also responsible for the
company's banking relationships, as well as being the front end of Ad Maiora
for all the Company's public relations with Institutions, Public Administration,
and the most eminent business associations.
